Avia
Do you often hear comments like: “I will only fly with this airline because their
seats are wider, their champagne is better, and the planes look as if they have
just arrived from the factory.” Considering that most cabins are equipped in a standard
way and planes often look very much the same, such comments can seem surprising.
This is particularly true of European flights, such as Paris-London or Stockholm-Moscow.
Aviation has always been distinguished from other economic sectors. It is a high-tech
field, demanding major financial and intellectual investment, extended over years.
Today airlines and plane manufacturers are facing a whole range of problems: increased
competition on domestic and international markets, tightening regulations, and a
controversial attitude of investment professionals.
In other words, what is the best way to build an informational and marketing policy,
equally efficient for all geographical markets, taking into account different business
cultures? Which communication channels are optimal for interaction with investors
and regulators? CROS has a wide range of options available to it and can come up
with the best and most rational marketing solutions, communication with investors
and public authorities, branding and Internet communications.
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