FMCG
FMCG (Fast Moving Consumer Goods) are products and goods that are used every day,
which means that they are sold fast. In order to get them moving off the shelves
really fast, and to help consumers with choosing the best goods from a variety of
brands, the manufacturer needs an efficient strategy to promote these goods on the
market.
For many years CROS has created and implemented integrated brand communication of
every kind: direct advertising, BTL, PR and event management. Relations with the
world’s leading brands enable us to use international experience in FMÑG promotion
on the Russian market. CROS run both integrated communications campaigns, and nonstandard
spot campaigns, aimed at overnight success. We use creative ideas, which should
sometimes be impetuous as well.
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