Social science and special research

Sociological surveys

• Quantitative research (public opinion polls)
• Qualitative research (focus groups, in-depth interviews and expert polls)

Marketing surveys

• Complex market research of the client’s market
• Marketing research, including assessment of perspective market niches, analysis of proposals in this market category
• Research of consumer behaviour

Special surveys

• Research of PR and advertising activity, including efficiency assessment of competitors’ PR campaigns
• Development of criteria and efficiency assessment of a communication campaign