CROS TO PROVIDE PR SERVICES FOR CLUB MED
CROS won the tender on procurement of communications services for Club Med, a French-based specialist in luxury all-inclusive holidays. Starting January 2020, the agency becomes the official PR partner of Club Med in Russia.
CROS will be in charge of Сlub Med’s external communications and will operate the company’s press office. The agency’s key objectives include increasing Club Med brand awareness on the Russian tourism market.
“CROS has a great experience in providing PR services for countries and destinations, as well as the tourism industry players. We understand the special nature of communications in this market. We are happy to have this opportunity to use our deep expertise in the interests of Club Med and to implement exciting projects together,” says Olga Peskova, CROS Vice President.
“We are confident that with the new PR partner we will not only increase our brand awareness, but will take it to the next level, using various communication channels, both online and offline, and thus attracting to the Club Med family new guests that would enjoy our unique concept and stay with us for long,” says Valeria Zarudneva, Head of Marketing and Business Development, Club Med Russia.
About Club Med
Founded in 1950 by Gerard Blitz, Club Med was the pioneer in the premium all-inсlusive travel concept. Today, the company can justly be considered the global leader in providing luxury family holidays. Club Med hotels and resorts are located in 26 countries on 4 continents: the company’s portfolio includes 70 first-class properties in the most beautiful parts of the world with several new properties being added every year.
Club Med is not just a vacation. It is an exclusive adventure with a special meaning and the main goal of letting travelers bring home new emotions and reveal a new dimension of oneself. It is an adventure that can change one’s mind, give priceless moments together with family and friends, reveal the hidden potential and make a small but still very important transformation of your personality and experience. No matter where you go – be it an ocean resort or a mountain retreat – you will always be welcomed by an incredible Club Med team that will fill your holidays with unforgettable time. Enjoy the first sporting success of your kids, all sorts of activities for any member of the family, exceptional gastronomic adventures, and share your emotions and experience with the most interesting people from all over the world!