News
CROS AMONG LEADERS OF AKMR RANKING
The Russian Association of Communication Directors and Corporate Publishing (AKMR) released a new ranking of communications directors TOP-COMM.
MoreCROS and Dove #ПокажитеНас Joint Project among Effie Russia Awards 2021 Runners-up
Dove, a Unilever brand, became a runner-up of the Effie Russia Awards 2021 in three categories. Judges of the main award in the marketing and advertising industries honored the #ПокажитеНас (#ShowUs) joint project of CROS and Dove with the Silver Grand Prix in the “Seasonal Marketing” category and Bronze Grand Prix in the “Positive Social Contribution” and “Local Marketing” categories.
MorePOLICE ACTIONS AND COURT DECISIONS, RAIDS BY WOLVES, REVOLUTIONS AND UPHEAVALS: RUSSIANS’ MAIN PHOBIAS IN Q1 2021 REVEALED
At the start of the year, the following phobias dominated in the traditional and social media in sum: the rise in food prices, police actions and court decisions, and government clampdown on social media. According to the Index of Phobia Experience, they were the police actions and court decisions, invasion of small settlements by wolves, and the fear of revolutions and subsequent upheavals.
MoreSergey Zverev on Davos Communications Awards Jury
Sergey Zverev, CROS Chairman of the Board, joined the jury of the Davos Communications Awards.
MoreEKATERINA MOVSESYAN TO BECOME NEW CEO OF CROS
CROS communications agency will get the new chief executive officer in April 2021.
MoreCROS PROJECTS IN THE "SILVER ARCHER" AWARDS FINALS
Agency's projects shortlisted for the prestigious nation-wide award in public relations.
MoreCROS TO TAKE PART IN PR DAYS 2021
On February 4 and 5, the Russian Public Relations Association (RASO) will be holding the traditional PR Days 2021 forum.
MoreMAXIM KVASHA SPEAKS AT THE MOSCOW EXCHANGE INVESTMENT MARATHON
On December 16, CROS Vice President Maxim Kvasha took part in the investment marathon organized by the Moscow Exchange.
MoreCROS DOMINATES PRGN BEST CASES AWARDS
CROS projects won seven nominations of the prestigious international professional award PRGN Best Cases Awards 2020!
MoreCROS PRESENTS THE "NATIONAL INDEX OF ANXIETIES" FOR Q3 2020
The latest release of the agency's study of the phobias and fears of Russians.
MoreKSENIA TRIFONOVA JOINS RASO EXECUTIVE COUNCIL
CROS Vice President Ksenia Trifonova became a member of the Russian Public Relations Association governing body.
MoreDMITRY KANTOR JOINS TOP MANAGERS RATING
The Russian Managers Association presented the annual Top-1000 Russian Managers rating. We hasten to congratulate our colleagues and partners with high positions in different nominations!
MoreCROS ORGANIZES OPEN DISCUSSION ON SUBSTANDARD HOUSING
The problem of people's resettlement from substandard housing is a burning issue for Russia. And the suspension of construction due to the pandemic has further exacerbated this issue. Therefore, CROS supported the initiative to hold an open discussion and a press conference of the Housing and Utility Development Foundation on the implementation of the program for resettlement from substandard housing. Thanks to the popular online format, media representatives from over forty regions received specific answers about the results and plans for the resettlement program.
MoreDIGITAL MATTERS. HOW DIGITAL TECHNOLOGIES ARE CHANGING STATISTICS
In early September, the media office of the All-Russia Population Census held a press conference in St Petersburg on the key feature of the upcoming in April 2021 census – its digital format.
MoreKSENIA TRIFONOVA AMONG PROBA AWARDS 2020 FINALISTS
We are opening the business season with good news! The short list of PROBA Awards 2020 has been released with CROS Vice President for Business Development Ksenia Trifonova in the “Professional of the Year” nomination.
MoreCROS SUCCESFULLY COMPLETES CAMPAIGN FOR RUSSIA RETAIL DAY
CROS has succesfully completed a campaign, dedicated to the Retail Day in Russia.
MoreTERRА SCIENTIA FORUM: DIALOGUE OF EQUALS WITH SERGEY ZVEREV
On July 21, Sergey Zverev, CROS President and Chairman of the Board, spoke at the Terrа Scientia National Educational Youth Forum. The event was organized as a meeting of equals. Sergey Zverev talked with an audience of students and young people about communications in general, their transformation, as well as factors and drivers of this process.
MoreCROS RANKS IN TOP 10 BEST AGENCIES IN RUSSIA
On July 14, 2020, the National Rating of the Communication Companies (NR2C) released a new list of the best PR firms in Russia. CROS was ranked among the top 10 leaders of the communication industry.
MoreCROS RESEARCH: PHOBIAS OF RUSSIANS IN Q2 2020
Results of the “National Index of Anxieties” for Q2 2020 have been released.
MoreALL-RUSSIA POPULATION CENSUS: PRESS TRIP TO TABLET PC PLANT
At the end of June, the team of the All-Russia Population Census Media Office organized a press trip to the Aquarius Plant (Shuya, Russia) where a test run of the tablet PC for the census was held. As a reminder, the upcoming population census will be held in Russia in the digital format: online and with the use of tablet PCs. 360 000 pieces of equipment will be produced for the census takers.
MoreMAXIM KVASHA PRESENTS "PENSION LITERACY" PROJECT
The "Pension Reform Laboratory" website published an interview with CROS Vice President Maxim Kvasha under the title "We learned to talk about sensitive issues in a way that does not cause resentment" (see the original in Russian here). The interview is dedicated to the publication of materials of the “Pension Literacy” educational project, implemented by the CROS team as part of the Financial Education and Financial Literacy in Russia joint project of the Russian Finance Ministry and the World Bank.
MoreCROS AND CROSDIGITAL ORGANIZE “NUMBERS AND FACES OF VICTORY” CONFERENCE
Congratulations on Victory Day to everyone!
On the eve of Russia’s main national holiday, the team of CROS and CrosDigital representatives organized an online conference “Numbers and Faces of Victory”, presenting research projects of the Federal State Statistics Service (Rosstat) and the Victory Museum dedicated to the 75thanniversary of the victory in the Great Patriotic War.
ALL-RUSSIA POPULATION CENSUS MEDIA OFFICE INTERVIEWS COSMONAUT
We are confident that the lockdown cannot stand in the way of good and important news. On April 12, representatives of the All-Russia Population Census Media Office held an interview with the famous cosmonaut Fyodor Yurchikhin and demonstrated that the main value of the modern technologies is their ability to bring together people, located in the most remote parts of the Universe.
MoreSERGEY ZVEREV BECOMES MEMBER OF THE RUSSIAN ADVERTISING ACADEMY
CROS Chairman of the Board Sergey Zverev was elected as a new member of the Russian Advertising Academy by its current members.
MoreCROS PROJECTS SHORTLISTED FOR SABRE AWARDS 2020
Three projects by CROS have been shortlisted for the prestigious EMEA SABRE Awards.
MoreCROS RELEASES THE “NATIONAL INDEX OF ANXIETIES” FOR Q1 2020
As expected, most fears were related to the coronavirus pandemic that is spreading all over the globe and filling all the news.
More“NATIONAL INDEX OF ANXIETIES” WINS “SILVER ARCHER” AWARD
The “National Index of Anxieties” received the “Silver Archer” Award in the “Promotion of state, public and social programs” nomination.
MorePRESS CONFERENCE ON PREPARATIONS FOR CENSUS 2020 HELD IN ST PETERSBURG
On February 5, St Petersburg hosted a press conference where representatives of the Federal Statistics Service and the government of St Petersburg talked about preparations for the All-Russia Population Census 2020. Experts told about the advantages of the digital census, questions that the census takers will be asking the population, and ways to participate in the census using the e-government website Gosuslugi.ru.
More“NATIONAL INDEX OF ANXIETIES” AMONG “SILVER ARCHER” FINALISTS
The “National Index of Anxieties” was included in the shortlist of the “Silver Archer” Award in two nominations: “Promotion of state, public and social programs” and “Corporate communications.”
MoreCROS TO PROVIDE PR SERVICES FOR CLUB MED
CROS won the tender on procurement of communications services for Club Med, a French-based specialist in luxury all-inclusive holidays. Starting January 2020, the agency becomes the official PR partner of Club Med in Russia.
MoreCROS PRESENTS THE “NATIONAL INDEX OF ANXIETIES” FOR Q4
CROS has released the latest “National Index of Anxieties” that reveals the phobias of the Russian society based on the analysis of the traditional and social media in Q4 2019.
MoreSERGEY ZVEREV TO CHAIR “SILVER ARCHER”-SOUTH AWARDS JURY
CROS Chairman of the Board Sergey Zverev will become the chair of the anniversary regional “Silver Archer”-South Award. The competition will bring together communication projects from Krasnodar, Sochi, Simferopol, Sevastopol, Astrakhan, Grozny and Rostov-on-Don.
MoreCOMPETITION TO CHOOSE CENSUS-2020 MASCOT STARTS
The nationwide competition to choose a mascot for the All-Russia Population Census 2020 stated on January 14. Proposals will be collected through February 10 and the winner will be announced on February 28, while the Census itself will be held in October 2020.
MoreCROS PRESENTS RANKING OF MOST ANXIOUS RUSSIAN REGIONS
Experts from the analytical department of CROS presented a ranking of Russian regions based on the “National Index of Anxieties.”
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