News

23 November

Ranking of Industry Associations for 9M of 2021 Released

The Public Affairs Committee of RASO (Russian Public Relations Association), in partnership with the analytical department of CROS, presented "The Influence Landscape", the second study of Russia’s industry and business associations for the first three quarters of 2021.

More
23 November

CROS CEO Took Part in Meet for Charity Project

CROS CEO Ekaterina Movsesyan took part in the largest charity marketplace Meet for Charity and raised 65 000 rubles in donations. These funds will be used for the development of the project.

More
01 November

CROS Awards Actress Elena Biryukova with Charity Prize

The official ceremony for the winners of the Social Media Prize 2021 award was held to distinguish the leaders and best practices promoting the ideas of charity and socially significant activities in the media and the society.

More
28 October

The Compass from CROS and Unilever is awarded the PROBA AWARDS

In February 2021, Unilever presented Compass, a new plan to improve the quality of life by 2030.

More
28 October

Pedophiles, Vaccination, YouTube Blocking Caused Most Worries among Russians in Q3 2021

CROS released the results of the National Index of Anxieties for the third quarter of 2021. The research identifies and ranks the phobias and fears of Russians based on the analysis of the traditional and social media.

More
12 October

CROS Joins ARDA

In September 2021, CROS became a member of the Digital Agency Development Association (ARDA). The Association’s mission is to improve performance quality standards of small and medium-sized digital agencies, to foster market development, and improve industry work methods and techniques.

More
08 October

CROS Follows Current International Agenda

Natalya Plotnikova, Adviser to CROS President, has successfully completed the training "Corporate Environmental Responsibility" at the Moscow State Institute of International Relations that was developed by the Russian-French forum of civil societies Trianon Dialogue in partnership with the "Zapovedniki" Ecocenter.

More
07 October

CROS strengthens competencies in the ESG sector

Ksenia Kasyanova, CROS Head of Research and Development, has completed the training program “ESG Transformation of the Financial Sector: Challenges and Opportunities”.

More
05 October

PHARMACEUTICAL INDUSTRY RECOGNIZES PROFESSIONALISM OF CROS EMPLOYEES

The leading professional social media “Doctor at Work” announced the winners of its annual Pharma Leadership Awards.

More
27 September

#SHOWUS PROJECT BY CROS, DOVE SHORTLISTED AT PROBA AWARDS

The joint project #ShowUs (#ПокажитеНас) by Dove and CROS was shortlisted among the best projects at the PROBA Awards in the "Media & Social Media" nomination.

More
21 September

CROS AND MOSCOW STATE REAL ESTATE INSPECTORATE ORGANIZE “MOSCOW. NOTHING EXTRA" PHOTO EXHIBITION

The State Real Estate Inspectorate with CROS support has set up a large-scale photo exhibition “Moscow. Nothing Extra". The project is dedicated to the 15th anniversary of the organization that is in charge of the city’s architectural image and modern representation. The State Real Estate Inspectorate clears the territory of Moscow from illegally erected buildings and dilapidated constructions.

More
16 September

Kirill Lubnin Becomes CROS Vice President for Strategy and Development

As of September 1, 2021, Kirill Lubnin has been appointed CROS Vice President for Strategy and Development. He will be responsible for the development, improvement and further scaling of the agency’s new products and services.

More
27 July

VACCINATION CAUSES MORE FEARS THAN CORONAVIRUS ITSELF IN Q2 2021: NATIONAL INDEX OF ANXIETIES SHOWS

Results of the National Index of Anxieties, identifying and ranking the phobias and fears of Russians based on the analysis of the traditional and social media, have been announced for Q2 2021.

More
02 July

#SHOWUS SHORTLISTED FOR DAVOS COMMUNICATIONS AWARDS

The joint project of CROS and Dove was awarded the first prize in the Best Digital or Social Media Campaign nomination at Davos Communications Awards.

More
01 July

CROS RANKED 6TH IN THE NATIONAL RATING OF COMMUNICATION COMPANIES

CROS along with CrosDigital and CROS.Marketing reached the 6th position in the National Rating of Communication Companies 2021 (NR2C). In 2020, the agency was ranked 7th.

More
21 June

CROS AMONG LEADERS OF AKMR RANKING

The Russian Association of Communication Directors and Corporate Publishing (AKMR) released a new ranking of communications directors TOP-COMM.

More
11 June

RUSSIANS’ ATTITUDE TOWARDS BUSINESS IMPROVES OVER PAST DECADE

PwC, together with the Public Opinion Foundation (FOM), surveyed over 2,000 Russians to find out their attitude towards business and businessmen.

More
10 June

FIVE SILVER MERCURY AWARDS FOR CROS PROJECTS

Two projects by CROS teams became Silver Mercury 2021 Awards winners.

More
31 May

CROS TOPS MEDIA INDEX RANKING IN APRIL 2021

Medialogia, in partnership with AKOS (the Association of Consultancies in the field of Public Relations), presented the April 2021 media ranking of PR agencies - members of the association.

More
27 May

“DIGITAL REBRANDING OF THE CENSUS” FOR ROSSTAT WINS GOLD QUILL MERIT AWARDS 2021

The joint project by CROS and CROS.Marketing “Digital Rebranding of the Census” for Rosstat became a laureate of the Gold Quill Merit Awards 2021 in two nominations – MARKETING, ADVERTISING AND BRAND COMMUNICATIONS and SPECIAL AND EXPERIENTIAL EVENTS, along with colleagues: Ketchum Moscow (with a project for Google Russia), ABM Industries, Unilever and Edelman (with a project for Dove Canada), Craft Public Relations (promoting the new Nintendo gaming system), CBC Vancouver.

More
24 May

CROS RUNS SECOND AMONG RUSSIAN PR COMPANIES IN PROVOKE RESEARCH

In May 2021, PRovoke Media, a provider of comprehensive reports on international trends and developments in the PR industry, published the Global Top 250 PR Agency Ranking 2021.

More
18 May

#SHOWUS PROJECT SHORTLISTED FOR SILVER MERCURY FESTIVAL

#ShowUs (#ПокажитеНас) is a socially oriented project that is well-perceived both by the market and by the end user. It was developed in collaboration with Dove, and aimed to help women gain #self-confidence as well as to launch a discourse on the perception of female beauty. The main idea of the campaign was to free women and girls from beauty stereotypes that limit their potential in life and self-confidence.

More
11 May

AUTO BLOGGERS AND JOURNALISTS TEST NEW GENERATION MAN TRUCKS

In April, MAN Truck & Bus organized a special presentation of its new generation MAN trucks for the Russian market on the Gorky Park embankment. The global premiere of MAN NTG took place at the end of 2020 in Spain.

More
07 May

CROS PROJECTS SHORTLISTED FOR SABRE AWARDS 2021 IN CONSUMER MARKETING, INSTITUTIONAL IMAGE, MARKETING TO WOMEN NOMINATIONS

The “Art Urges” project for Boehringer Ingelheim (one of the 20 largest international pharmaceutical companies) competes in the Consumer Marketing nomination along with Burson Cohn & Wolfe, the Russian Export Center, R.I.M., Cadbury and Golin.

More
07 May

RUSSIANS DO NOT CARE WELL OF THEIR TEETH

CROS and “Lesnoy Balzam” brand of oral care products organized with the Russian Public Opinion Research Center (VCIOM) national research “Assessment of Russians’ dental health and the quality of dental care services”. The research results allowed to deeply analyze factors causing deterioration of the teeth and gums' health of Russians, including lack of proper oral care and irregularity of preventive visits to the dentist.

More
07 May

CROS and Dove #ПокажитеНас Joint Project among Effie Russia Awards 2021 Runners-up

Dove, a Unilever brand, became a runner-up of the Effie Russia Awards 2021 in three categories. Judges of the main award in the marketing and advertising industries honored the #ПокажитеНас (#ShowUs) joint project of CROS and Dove with the Silver Grand Prix in the “Seasonal Marketing” category and Bronze Grand Prix in the “Positive Social Contribution” and “Local Marketing” categories.

More
30 April

ONLINE GAME ABOUT POPULATION CENSUS AMONG TAGLINE AWARDS TRIUMPHANTS

CrosDigital interactive project for Rosstat won the "Online Game" nomination of Tagline Awards 2020-2021. Bronze and silver awards went to our colleagues – the Voskhod, RedMe, Picturer agencies with a project for Avito.Tech.

More
27 April

#SHOWUS PROJECT WINS BRONZE TAGLINE AWARD

The joint project by CROS and Dove #ShowUs (#ПокажитеНас) won the third place in the Best PR Campaign nomination of Tagline Awards. The runner-up and the winner are our colleagues and clients – Delivery Club, Stoloto, Re:Evolution, e:mg. The award recognizes the best interactive projects and achievements of Russian and Russian-speaking companies in the digital field.

More
23 April

CROS AMONG TOP 80 BEST GLOBAL COMMUNICATION COMPANIES

On April 21, 2021, the leading international media for the PR industry PRWeek published its annual rating of the largest companies in the international communication market. CROS was ranked #80, rising by 34 positions compared to its previous result!

More
21 April

POLICE ACTIONS AND COURT DECISIONS, RAIDS BY WOLVES, REVOLUTIONS AND UPHEAVALS: RUSSIANS’ MAIN PHOBIAS IN Q1 2021 REVEALED

At the start of the year, the following phobias dominated in the traditional and social media in sum: the rise in food prices, police actions and court decisions, and government clampdown on social media. According to the Index of Phobia Experience, they were the police actions and court decisions, invasion of small settlements by wolves, and the fear of revolutions and subsequent upheavals.

More
15 April

#SHOWUS PROJECT BY CROS SHORTLISTED FOR EFFIE AWARDS RUSSIA 2021 IN THREE NOMINATIONS

CROS will compete for the victory in three nominations of the main international marketing and communications award Effie with the important social project #ShowUs (#ПокажитеНас) that promotes natural, unedited images of women in the media and advertising. In this project, Dove and CROS invited the industry to use photographs of real women created as part of the #ShowUs project, so that the media, together with opinion leaders, support diversity in the perception of female beauty, images and lifestyles without retouching and filters.

More
25 March

Sergey Zverev on Davos Communications Awards Jury

Sergey Zverev, CROS Chairman of the Board, joined the jury of the Davos Communications Awards.

More
02 March

EKATERINA MOVSESYAN TO BECOME NEW CEO OF CROS

CROS communications agency will get the new chief executive officer in April 2021.

More
05 February

CROS PROJECTS IN THE "SILVER ARCHER" AWARDS FINALS

Agency's projects shortlisted for the prestigious nation-wide award in public relations.

More
02 February

CROS TO TAKE PART IN PR DAYS 2021

On February 4 and 5, the Russian Public Relations Association (RASO) will be holding the traditional PR Days 2021 forum.

More
21 December

MAXIM KVASHA SPEAKS AT THE MOSCOW EXCHANGE INVESTMENT MARATHON

On December 16, CROS Vice President Maxim Kvasha took part in the investment marathon organized by the Moscow Exchange.

More