News
Kirill Lubnin Becomes CROS Vice President for Strategy and Development
As of September 1, 2021, Kirill Lubnin has been appointed CROS Vice President for Strategy and Development. He will be responsible for the development, improvement and further scaling of the agency’s new products and services.
MoreVACCINATION CAUSES MORE FEARS THAN CORONAVIRUS ITSELF IN Q2 2021: NATIONAL INDEX OF ANXIETIES SHOWS
Results of the National Index of Anxieties, identifying and ranking the phobias and fears of Russians based on the analysis of the traditional and social media, have been announced for Q2 2021.
More#SHOWUS SHORTLISTED FOR DAVOS COMMUNICATIONS AWARDS
The joint project of CROS and Dove was awarded the first prize in the Best Digital or Social Media Campaign nomination at Davos Communications Awards.
MoreCROS RANKED 6TH IN THE NATIONAL RATING OF COMMUNICATION COMPANIES
CROS along with CrosDigital and CROS.Marketing reached the 6th position in the National Rating of Communication Companies 2021 (NR2C). In 2020, the agency was ranked 7th.
MoreCROS AMONG LEADERS OF AKMR RANKING
The Russian Association of Communication Directors and Corporate Publishing (AKMR) released a new ranking of communications directors TOP-COMM.
MoreRUSSIANS’ ATTITUDE TOWARDS BUSINESS IMPROVES OVER PAST DECADE
PwC, together with the Public Opinion Foundation (FOM), surveyed over 2,000 Russians to find out their attitude towards business and businessmen.
MoreFIVE SILVER MERCURY AWARDS FOR CROS PROJECTS
Two projects by CROS teams became Silver Mercury 2021 Awards winners.
MoreCROS TOPS MEDIA INDEX RANKING IN APRIL 2021
Medialogia, in partnership with AKOS (the Association of Consultancies in the field of Public Relations), presented the April 2021 media ranking of PR agencies - members of the association.
More“DIGITAL REBRANDING OF THE CENSUS” FOR ROSSTAT WINS GOLD QUILL MERIT AWARDS 2021
The joint project by CROS and CROS.Marketing “Digital Rebranding of the Census” for Rosstat became a laureate of the Gold Quill Merit Awards 2021 in two nominations – MARKETING, ADVERTISING AND BRAND COMMUNICATIONS and SPECIAL AND EXPERIENTIAL EVENTS, along with colleagues: Ketchum Moscow (with a project for Google Russia), ABM Industries, Unilever and Edelman (with a project for Dove Canada), Craft Public Relations (promoting the new Nintendo gaming system), CBC Vancouver.
MoreCROS RUNS SECOND AMONG RUSSIAN PR COMPANIES IN PROVOKE RESEARCH
In May 2021, PRovoke Media, a provider of comprehensive reports on international trends and developments in the PR industry, published the Global Top 250 PR Agency Ranking 2021.
More#SHOWUS PROJECT SHORTLISTED FOR SILVER MERCURY FESTIVAL
#ShowUs (#ПокажитеНас) is a socially oriented project that is well-perceived both by the market and by the end user. It was developed in collaboration with Dove, and aimed to help women gain #self-confidence as well as to launch a discourse on the perception of female beauty. The main idea of the campaign was to free women and girls from beauty stereotypes that limit their potential in life and self-confidence.
MoreAUTO BLOGGERS AND JOURNALISTS TEST NEW GENERATION MAN TRUCKS
In April, MAN Truck & Bus organized a special presentation of its new generation MAN trucks for the Russian market on the Gorky Park embankment. The global premiere of MAN NTG took place at the end of 2020 in Spain.
MoreCROS PROJECTS SHORTLISTED FOR SABRE AWARDS 2021 IN CONSUMER MARKETING, INSTITUTIONAL IMAGE, MARKETING TO WOMEN NOMINATIONS
The “Art Urges” project for Boehringer Ingelheim (one of the 20 largest international pharmaceutical companies) competes in the Consumer Marketing nomination along with Burson Cohn & Wolfe, the Russian Export Center, R.I.M., Cadbury and Golin.
MoreRUSSIANS DO NOT CARE WELL OF THEIR TEETH
CROS and “Lesnoy Balzam” brand of oral care products organized with the Russian Public Opinion Research Center (VCIOM) national research “Assessment of Russians’ dental health and the quality of dental care services”. The research results allowed to deeply analyze factors causing deterioration of the teeth and gums' health of Russians, including lack of proper oral care and irregularity of preventive visits to the dentist.
MoreCROS and Dove #ПокажитеНас Joint Project among Effie Russia Awards 2021 Runners-up
Dove, a Unilever brand, became a runner-up of the Effie Russia Awards 2021 in three categories. Judges of the main award in the marketing and advertising industries honored the #ПокажитеНас (#ShowUs) joint project of CROS and Dove with the Silver Grand Prix in the “Seasonal Marketing” category and Bronze Grand Prix in the “Positive Social Contribution” and “Local Marketing” categories.
MoreONLINE GAME ABOUT POPULATION CENSUS AMONG TAGLINE AWARDS TRIUMPHANTS
CrosDigital interactive project for Rosstat won the "Online Game" nomination of Tagline Awards 2020-2021. Bronze and silver awards went to our colleagues – the Voskhod, RedMe, Picturer agencies with a project for Avito.Tech.
More#SHOWUS PROJECT WINS BRONZE TAGLINE AWARD
The joint project by CROS and Dove #ShowUs (#ПокажитеНас) won the third place in the Best PR Campaign nomination of Tagline Awards. The runner-up and the winner are our colleagues and clients – Delivery Club, Stoloto, Re:Evolution, e:mg. The award recognizes the best interactive projects and achievements of Russian and Russian-speaking companies in the digital field.
MoreCROS AMONG TOP 80 BEST GLOBAL COMMUNICATION COMPANIES
On April 21, 2021, the leading international media for the PR industry PRWeek published its annual rating of the largest companies in the international communication market. CROS was ranked #80, rising by 34 positions compared to its previous result!
MorePOLICE ACTIONS AND COURT DECISIONS, RAIDS BY WOLVES, REVOLUTIONS AND UPHEAVALS: RUSSIANS’ MAIN PHOBIAS IN Q1 2021 REVEALED
At the start of the year, the following phobias dominated in the traditional and social media in sum: the rise in food prices, police actions and court decisions, and government clampdown on social media. According to the Index of Phobia Experience, they were the police actions and court decisions, invasion of small settlements by wolves, and the fear of revolutions and subsequent upheavals.
More#SHOWUS PROJECT BY CROS SHORTLISTED FOR EFFIE AWARDS RUSSIA 2021 IN THREE NOMINATIONS
CROS will compete for the victory in three nominations of the main international marketing and communications award Effie with the important social project #ShowUs (#ПокажитеНас) that promotes natural, unedited images of women in the media and advertising. In this project, Dove and CROS invited the industry to use photographs of real women created as part of the #ShowUs project, so that the media, together with opinion leaders, support diversity in the perception of female beauty, images and lifestyles without retouching and filters.
MoreSergey Zverev on Davos Communications Awards Jury
Sergey Zverev, CROS Chairman of the Board, joined the jury of the Davos Communications Awards.
MoreEKATERINA MOVSESYAN TO BECOME NEW CEO OF CROS
CROS communications agency will get the new chief executive officer in April 2021.
MoreCROS PROJECTS IN THE "SILVER ARCHER" AWARDS FINALS
Agency's projects shortlisted for the prestigious nation-wide award in public relations.
MoreCROS TO TAKE PART IN PR DAYS 2021
On February 4 and 5, the Russian Public Relations Association (RASO) will be holding the traditional PR Days 2021 forum.
MoreMAXIM KVASHA SPEAKS AT THE MOSCOW EXCHANGE INVESTMENT MARATHON
On December 16, CROS Vice President Maxim Kvasha took part in the investment marathon organized by the Moscow Exchange.
MoreCROS DOMINATES PRGN BEST CASES AWARDS
CROS projects won seven nominations of the prestigious international professional award PRGN Best Cases Awards 2020!
MoreCROS PRESENTS THE "NATIONAL INDEX OF ANXIETIES" FOR Q3 2020
The latest release of the agency's study of the phobias and fears of Russians.
MoreKSENIA TRIFONOVA JOINS RASO EXECUTIVE COUNCIL
CROS Vice President Ksenia Trifonova became a member of the Russian Public Relations Association governing body.
MoreDMITRY KANTOR JOINS TOP MANAGERS RATING
The Russian Managers Association presented the annual Top-1000 Russian Managers rating. We hasten to congratulate our colleagues and partners with high positions in different nominations!
MoreCROS ORGANIZES OPEN DISCUSSION ON SUBSTANDARD HOUSING
The problem of people's resettlement from substandard housing is a burning issue for Russia. And the suspension of construction due to the pandemic has further exacerbated this issue. Therefore, CROS supported the initiative to hold an open discussion and a press conference of the Housing and Utility Development Foundation on the implementation of the program for resettlement from substandard housing. Thanks to the popular online format, media representatives from over forty regions received specific answers about the results and plans for the resettlement program.
MoreDIGITAL MATTERS. HOW DIGITAL TECHNOLOGIES ARE CHANGING STATISTICS
In early September, the media office of the All-Russia Population Census held a press conference in St Petersburg on the key feature of the upcoming in April 2021 census – its digital format.
MoreKSENIA TRIFONOVA AMONG PROBA AWARDS 2020 FINALISTS
We are opening the business season with good news! The short list of PROBA Awards 2020 has been released with CROS Vice President for Business Development Ksenia Trifonova in the “Professional of the Year” nomination.
MoreCROS SUCCESFULLY COMPLETES CAMPAIGN FOR RUSSIA RETAIL DAY
CROS has succesfully completed a campaign, dedicated to the Retail Day in Russia.
MoreTERRА SCIENTIA FORUM: DIALOGUE OF EQUALS WITH SERGEY ZVEREV
On July 21, Sergey Zverev, CROS President and Chairman of the Board, spoke at the Terrа Scientia National Educational Youth Forum. The event was organized as a meeting of equals. Sergey Zverev talked with an audience of students and young people about communications in general, their transformation, as well as factors and drivers of this process.
MoreCROS RANKS IN TOP 10 BEST AGENCIES IN RUSSIA
On July 14, 2020, the National Rating of the Communication Companies (NR2C) released a new list of the best PR firms in Russia. CROS was ranked among the top 10 leaders of the communication industry.
MoreCROS RESEARCH: PHOBIAS OF RUSSIANS IN Q2 2020
Results of the “National Index of Anxieties” for Q2 2020 have been released.
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