News
CROS SUCCESFULLY COMPLETES CAMPAIGN FOR RUSSIA RETAIL DAY
CROS has succesfully completed a campaign, dedicated to the Retail Day in Russia.
MoreTERRА SCIENTIA FORUM: DIALOGUE OF EQUALS WITH SERGEY ZVEREV
On July 21, Sergey Zverev, CROS President and Chairman of the Board, spoke at the Terrа Scientia National Educational Youth Forum. The event was organized as a meeting of equals. Sergey Zverev talked with an audience of students and young people about communications in general, their transformation, as well as factors and drivers of this process.
MoreCROS RANKS IN TOP 10 BEST AGENCIES IN RUSSIA
On July 14, 2020, the National Rating of the Communication Companies (NR2C) released a new list of the best PR firms in Russia. CROS was ranked among the top 10 leaders of the communication industry.
MoreCROS RESEARCH: PHOBIAS OF RUSSIANS IN Q2 2020
Results of the “National Index of Anxieties” for Q2 2020 have been released.
MoreALL-RUSSIA POPULATION CENSUS: PRESS TRIP TO TABLET PC PLANT
At the end of June, the team of the All-Russia Population Census Media Office organized a press trip to the Aquarius Plant (Shuya, Russia) where a test run of the tablet PC for the census was held. As a reminder, the upcoming population census will be held in Russia in the digital format: online and with the use of tablet PCs. 360 000 pieces of equipment will be produced for the census takers.
MoreMAXIM KVASHA PRESENTS "PENSION LITERACY" PROJECT
The "Pension Reform Laboratory" website published an interview with CROS Vice President Maxim Kvasha under the title "We learned to talk about sensitive issues in a way that does not cause resentment" (see the original in Russian here). The interview is dedicated to the publication of materials of the “Pension Literacy” educational project, implemented by the CROS team as part of the Financial Education and Financial Literacy in Russia joint project of the Russian Finance Ministry and the World Bank.
MoreCROS AND CROSDIGITAL ORGANIZE “NUMBERS AND FACES OF VICTORY” CONFERENCE
Congratulations on Victory Day to everyone!
On the eve of Russia’s main national holiday, the team of CROS and CrosDigital representatives organized an online conference “Numbers and Faces of Victory”, presenting research projects of the Federal State Statistics Service (Rosstat) and the Victory Museum dedicated to the 75thanniversary of the victory in the Great Patriotic War.
ALL-RUSSIA POPULATION CENSUS MEDIA OFFICE INTERVIEWS COSMONAUT
We are confident that the lockdown cannot stand in the way of good and important news. On April 12, representatives of the All-Russia Population Census Media Office held an interview with the famous cosmonaut Fyodor Yurchikhin and demonstrated that the main value of the modern technologies is their ability to bring together people, located in the most remote parts of the Universe.
MoreSERGEY ZVEREV BECOMES MEMBER OF THE RUSSIAN ADVERTISING ACADEMY
CROS Chairman of the Board Sergey Zverev was elected as a new member of the Russian Advertising Academy by its current members.
MoreCROS PROJECTS SHORTLISTED FOR SABRE AWARDS 2020
Three projects by CROS have been shortlisted for the prestigious EMEA SABRE Awards.
MoreCROS RELEASES THE “NATIONAL INDEX OF ANXIETIES” FOR Q1 2020
As expected, most fears were related to the coronavirus pandemic that is spreading all over the globe and filling all the news.
More“NATIONAL INDEX OF ANXIETIES” WINS “SILVER ARCHER” AWARD
The “National Index of Anxieties” received the “Silver Archer” Award in the “Promotion of state, public and social programs” nomination.
MorePRESS CONFERENCE ON PREPARATIONS FOR CENSUS 2020 HELD IN ST PETERSBURG
On February 5, St Petersburg hosted a press conference where representatives of the Federal Statistics Service and the government of St Petersburg talked about preparations for the All-Russia Population Census 2020. Experts told about the advantages of the digital census, questions that the census takers will be asking the population, and ways to participate in the census using the e-government website Gosuslugi.ru.
More“NATIONAL INDEX OF ANXIETIES” AMONG “SILVER ARCHER” FINALISTS
The “National Index of Anxieties” was included in the shortlist of the “Silver Archer” Award in two nominations: “Promotion of state, public and social programs” and “Corporate communications.”
MoreCROS TO PROVIDE PR SERVICES FOR CLUB MED
CROS won the tender on procurement of communications services for Club Med, a French-based specialist in luxury all-inclusive holidays. Starting January 2020, the agency becomes the official PR partner of Club Med in Russia.
MoreCROS PRESENTS THE “NATIONAL INDEX OF ANXIETIES” FOR Q4
CROS has released the latest “National Index of Anxieties” that reveals the phobias of the Russian society based on the analysis of the traditional and social media in Q4 2019.
MoreSERGEY ZVEREV TO CHAIR “SILVER ARCHER”-SOUTH AWARDS JURY
CROS Chairman of the Board Sergey Zverev will become the chair of the anniversary regional “Silver Archer”-South Award. The competition will bring together communication projects from Krasnodar, Sochi, Simferopol, Sevastopol, Astrakhan, Grozny and Rostov-on-Don.
MoreCOMPETITION TO CHOOSE CENSUS-2020 MASCOT STARTS
The nationwide competition to choose a mascot for the All-Russia Population Census 2020 stated on January 14. Proposals will be collected through February 10 and the winner will be announced on February 28, while the Census itself will be held in October 2020.
MoreCROS PRESENTS RANKING OF MOST ANXIOUS RUSSIAN REGIONS
Experts from the analytical department of CROS presented a ranking of Russian regions based on the “National Index of Anxieties.”
MoreCROS PROVIDES PR SUPPORT FOR ROSSTAT AT INTERNATIONAL VOLUNTEER FORUM
The International Volunteer Forum completed its work in Sochi last week, becoming the closing event of the Volunteer’s Year in Russia. The CROS team provided communication support for Rosstat's participation in the Forum.
MoreCROS PROJECTS RECEIVE RUPOR AWARDS
On December 7, Voronezh hosted the RuPoR Award ceremony, a professional competition in the field of Public Relations development.
MoreKSENIA TRIFONOVA SPEAKS AT ST PETERSBURG PR DAYS
The PR Days Annual Conference was traditionally organized by the Russian Association for Public Relations (RASO) in the middle of November in St Petersburg. This year, the discussions concentrated around meanings and the search for them.
MoreSERGEY ZVEREV JOINS SABRE AWARDS JURY
CROS Chairman of the Board Sergey Zverev became a member of the jury of one of the most prestigious international awards, the Sabre Awards, held by the PR industry’s publication The Holmes Report since 2005.
MoreINTERNATIONAL CONFERENCE ON DIGITIZATION OF STATISTICS HELD IN MOSCOW
An international conference “Digital Agenda for Statistics: Immediacy, Quality, Transparency” was held in Moscow on 14-15 November. Preparations for the first digital population census in Russia was one of the key topics of the event.
MoreDMITRY KANTOR BECOMES HEAD OF RASO PUBLIC AFFAIRS COMMITTEE
A new committee began its work at RASO. The focus is on Public Affairs (PA) - a type of public communications that is relevant for projects of high social importance. The Committee will be chaired by CROS CEO Dmitry Kantor.
MoreHEALTHCARE: CROS CLIENT NEWS
We are happy to share the news of CROS clients from the healthcare sector:
MoreCROS TO PROVIDE PR SUPPORT FOR YOTA
CROS won the PR-services tender for Yota, a Russian mobile broadband services provider. Our agency will operate a media relations office and will manage information support for the company’s initiatives in the B2B and B2C segments.
MoreCROS ORGANIZES DANONE 100TH ANNIVERSARY
On October 22, the CROS team organized in Moscow an event, dedicated to the celebration of Danone’s 100th anniversary and a century since the creation of the first yogurt.
More“MEMORY BELL” COMMEMORATION EVENT HELD IN MOSCOW, ACROSS RUSSIA
The “Memory Bell” commemoration event was held in Moscow and other cities of Russia on October 30, the Memorial Day for Victims of Political Repression.
MoreCROS PROJECTS EARN PRGN BEST PRACTICE AWARDS
CROS projects have been recognized in the prestigious international PRGN Best Practice Awards competition.
MoreCROS PROVIDES MEDIA SUPPORT FOR ROSSTAT VISIT TO MINSK
Last weekend, the CROS team supported a visit of the Federal Statistics Service of Russia (Rosstat) delegation to Minsk.
MoreCROS PRESENTS THE THIRD RELEASE OF THE “NATIONAL INDEX OF ANXIETIES”
CROS has presented the third “National Index of Anxieties”. In the 3rd quarter of 2019, the overall estimate of the traditional and social media coverage revealed that the most discussed phobias were related to natural disasters, abuse of power by the law enforcement forces and flight accidents.
MoreONE YEAR TO ALL-RUSSIA POPULATION CENSUS 2020
On October 1, CROS organized a press conference “One Year to the All-Russia Population Census 2020” in the Digital October Moscow conference center.
MoreHEALTHY HEART FESTIVAL WITH GEDEON RICHTER
On September 29, Russia’s first “Healthy Heart Festival” was held at the Botanic Garden of the Moscow State University (Apothecary Garden) in celebration of the World Heart Day.
More