Healthcare: CROS Client News

16 October

Here are some of the most notable news of our clients from the pharmaceutical and healthcare sectors.

  • The CROS team provided media support for the launch of two important projects by Novartis:

o    ”Raise Your Hands!” social campaign has been rolled out in Russia. Its main goals are to increase women’s awareness about the early detection of breast cancer and to provide comprehensive support to all those who learned about the illness at the advanced stage;

o    Novartis pharmaceutical plant in Saint Petersburg started manufacturing of the first drug with the full production cycle carried out in Russia. The official ceremony dedicated to the event was attended by the federal and regional media.

  • CROS organized for AbbVie a press conference on viral hepatitis C. The event was dedicated to the launch on the Russian market of an innovative drug that can completely cure the disease disregarding its genotype. It was also used for the presentation of the “Hepatitis C and what we know about it” research by the The All-Russian Public Opinion Research Center. It confirmed the need to create wider public awareness about this viral disease as only 16% of the population consider themselves well-informed about it. Further details of the research can be found here.