KSENIA TRIFONOVA SPEAKS ABOUT INDUSTRY CHALLENGES AT MEDIAMETRICS
Ksenia Trifonova, CROS Vice President for Business Development, took part in the “Captains of Business” program at Mediametrics channel. She shared her experience about how the agency manages to maintain financial stability in the age of transformation of the communications market.
“Digitalization of the communications business is inevitable, and it poses a big challenge for the industry. Market participants should first of all rely on the development of technologies that help manage the increasing volume of ever more complex tasks,” Ksenia Trifonova noted.
See the full version of the program of June 1 here.