“NATIONAL INDEX OF ANXIETIES” WINS “SILVER ARCHER” AWARD

The “National Index of Anxieties” received the “Silver Archer” Award in the “Promotion of state, public and social programs” nomination.

“Each public or social project is one way or another addressed to the people. In turn, every person has his or her own worldview that determines the attitude towards events happening around and evaluation of these events. Thus, it is important to learn to understand this worldview, at least in terms of those topics and issues that worry people and attract their attention. We decided to try and find an instrument that would allow us to understand what worries people at a certain time and geographical location. After all, putting forward socially important initiatives, solutions or projects, authorities need to understand well what people think, feel, fear, love or get irritated about. This is how the “National Index of Anxieties”, a quarterly research of Russians’ fears and phobias, was born,” said Ksenia Trifonova, CROS Vice President.

Our research is available for professionals, working in communications, and the general public. The reports are published on our website and can be referred to and used as guidelines for planning public or socially important campaigns. We are also actively employing the methodology of the “National Index of Anxieties” for various research for different CROS in-house project.

Congratulations to our colleagues on the well-deserved award!