Prostokvashino Road Show

This summer, the CROS team and Danone are organizing a series of entertainment festivals to promote the Prostokvashino brand all over Russia.

Local citizens, bloggers and reporters would be able to visit the original Prostokvashino Village that will be set up in the country’s largest cities. Children and their parents will meet popular characters from the legendary cartoon. Family entertainment, including games, contests and treats, will be provided in public parks.

The festival has already been held in Moscow, Vladimir, Krasnoyarsk and Novosibirsk, and attracted a lot of guests.

The next Prostokvashino Village festival will be hosted by Voronezh on July 7-8.