“Race of Drones” Wins Eventiada Awards

Eventiada Awards & Leadership Dialogue Forum published names of winners in different nominations. “The Race of Drones,” a joint project of M.Video and CROS-Marketing became the best in the nomination “The Most Innovative Campaign in Approach and Tools.” The International Public Relations Association (IPRA) was a partner of the nomination.

“The Race of Drones” is a large-scale promo-campaign engaging celebrities. The retailer’s clients made bets on stars that competed on a unique course. The pinnacle event of the project was the race with professional referees and commentators that was held in online and offline formats simultaneously. http://dron.mvideo.ru/ website had a live broadcast of the competition from 12 cameras, five of which provided the pilots’ view. Congratulations to the CROS-Marketing team and our colleagues from M.Video on the great achievement!