TERRА SCIENTIA FORUM: DIALOGUE OF EQUALS WITH SERGEY ZVEREV
On July 21, Sergey Zverev, CROS President and Chairman of the Board, spoke at the Terrа Scientia National Educational Youth Forum. The event was organized as a meeting of equals. Sergey Zverev talked with an audience of students and young people about communications in general, their transformation, as well as factors and drivers of this process.
Here are the main points of the discussion:
- Today, we do not consume information, we “breathe” it, constantly being immersed in the information flow.
- Communication is becoming an exact science: “from creativity to numbers”.
- Communication should not be limited and determined by age; interests of the audience are the key factor.
- Content personalization and channel versatility remain the focus of any communication campaign.
You can watch the discussion here