THE CROS TEAM HOLDS THE FIRST EVENT FOR ALPRO

The CROS team organized and managed the first event for the European food and drinks brand Alpro, that we started working with in 2019.

Plant-based milk is one of the most popular products on in the diet of people living a healthy lifestyle. But is it just fashion or is it due to real benefits? We discussed it with experts, journalists and bloggers during a joint lecture with the wholesome food store “Gorod-Sad”.

Alpro’s experts and certified health coach Olesya Tereschenko, who is also a visionary of “Gorod-Sad”, met at the store at Tsvetnoy Boulevard to answer numerous questions and to discuss most pressing issues about the manufacturing history of plant-based products, Alpro’s mission, important environmental initiatives and diversity of products. They have also spoken about the products’ ingredients.

The lecture ended with a workshop by Irina Toneva. The celebrity, who has long been a vegetarian, shared with guests her favorite recipes of smoothies with Alpro.