HEALTHCARE: CROS CLIENT NEWS
Here are fresh news of our clients from the pharmaceutical and healthcare sectors.
Boiron Hosts Two Remarkable Press Events with CROS Support:
The CROS team designed the concept and organized an event in support of Gedeon Richter’s Panangin medicine used for heart disease prevention. Participants discussed with a cardiologist what works best: a medicine or a glass of dry red wine. Meanwhile, professional sommelier carried out a wine tasting session and told about proper ways to find good wine.
The new ‘Contractubex Anti-Red’ gel by Merz was launched on the Russian market. A special press event with an original concept was organized on the occasion. Journalists, provided with brushes and white paint, painted out words that describe feelings of patients that receive new scars: disconfidence, constraint, diffidence, etc. The new medicine efficiently helps remove red sports and smooths scars from the first day of use.