Kirill Lubnin Becomes CROS Vice President for Strategy and Development

As of September 1, 2021, Kirill Lubnin has been appointed CROS Vice President for Strategy and Development. He will be responsible for the development, improvement and further scaling of the agency’s new products and services.

“Kirill will also be in charge of the development of CROS long-term strategy, and will be working in particular on promoting solutions and services for new clients, identifying their needs. Moreover, he is taking an ambitious aim of increasing the agency’s market share,” CROS CEO Ekaterina Movsesyan said.

Kirill Lubnin has been working in the media and communications for over 20 years. He is a graduate of the Lomonosov Moscow State University with a degree in Journalism. He started his career as a correspondent at the Kommersant Publishing House. Kirill moved to Public Relations in 2000, taking the position of PR manager at MTS mobile operator. Prior to the new appointment, he successfully collaborated with Motorola, “TV-3” TV channel, Yota Devices, Sony. Most recently, Kirill held the position of the Head of Marketing and Business Intelligence at Digital Sales House IMHO.

“CROS is an extremely powerful brand in the communications market, having one of the strongest teams. And I am delighted to join in. In the modern world where all processes have accelerated several-fold, clients want to see a quick and measurable return in all communication channels. CROS has gained tremendous experience in building relationships with various audiences, and I am sure that my expertise will naturally complement it and allow the company to take even stronger positions,” Kirill Lubnin said.

In 2018, Kirill Lubnin was ranked by the Association of Managers of Russia in the list of the Top 1000 Russian Managers in the ‘Marketing Director’ category. He received prestigious industry awards for implemented projects, including Master of Brand Building, TEFI, the golden award at Cannes Lions in the ‘Innovation’ category.